Evaluation of Final Production

In what ways does your media product use, develop or challenge forms and conventions of real media products?

We challenged the genre's conventions by introducing the Killer first, before the victim. We wished the audience to understand that a sinter action was imminent, influencing them to continue watching for their own curiosity. By prolonging the Killers introduction, through lengthy shots, we suspended the audience long enough for them to want to watch more.

We followed the convention of having a masked intruder, dressed in black, to help the audience read and understand the situation and add a sense of mystery to our Killer, intriguing them.

Using suspenseful music helped grasp the audience, creating the suspense intended.

The convention of having a young, naive, blonde female was used to help the audience understand the situation and immediately differentiate between the characters.
 

We met the convention of having a twist in or introduction. We lead the audience to believe that the female had been murdered and intensionally surprised them through the twist. However, when the blonde girl woke up from the dream it became a reality as the Killer appeared again.

Although our production is a Thriller/Horror genre, we did not use gore, like blood, but we did use a mask which I have previously said that goes with the merged genre.

Finally, we used a cliff hanger at the end, meeting again with the conventions of the genre. 

How does your media product represent particular social groups?

The blonde is normally the victim in our chosen genre, this links in with our female character, Chloe, as she is a young attractive blonde student. Most young london women are confident walking home at night but in this case Chloe is the victim. In the script Chloe uses London/UK slang expressions, 'init'. An American/European audience may not understand this slang but hopefully, because of their knowledge of the  conventions of the genre they should still be able to grasp the concept. Our company however, made a deliberate decision to use LondonUK slang because we thought young British voices weren't being heard and we thought we could use this platform to represent their voice.

What kind of media institution might distribute your media product and why?

We decided as a company that the best institution that would work would be Lions Gate Entertainment Corperation, because the main genres that they focus on are the thriller/horror genres, which is the genres we merged for our introduction. I believe that the Corperation will help us to produce the actual film that we would like to do because they have produced several films e.g. SAW. They would also help our company produce and distribute the film into the media world, one of our companies goals. 

Who would be the audience for your media product?

Our target audience are unisex, 15-20 year olds and and they belong to the C2-E social grade. This is mainly because we expect them to be either students who have part-time jobs, students in eductation or unemployed teenagers.

The interests of our audience includes:

Shopping at the local stores or at the corner shops, this links in with the income of the audience, watching interesting films/movies related to our genre which is the thriller/ horror, listening to specific music of their taste. Both of these interests will help us to understand our audience and produce the task correctly.

Music [average]: Our audience focuses on any type of the music depending on their tastes. There are a variety of music genres that they like to listen to e.g. Hip-Hop, RnB, Soul, 90's and many more.

Social Background: Our audience come under C2-E social grade. Their social status is working class or unemployment, as they are students, some of them do not work and some of them work earning lowest wedges.

Income: For our audience this comes under students that might study at university and might have a job that its weges do not go over £21,000 a year. However they could also include students that do not go to school but may have a job which gives them little income for their needs.

How did you attract/address your audience? 

We did research into different types of thrillers films and their introduction to see how they begin and to have an idea of what people want to expect in the type of genre we used. Our beginning was really tense for the audience; making them involved in the production straight away and making them want to carry on watching. We kept the tension throughout the whole video but having several close ups of facial reaction, point of view shots, tracking the killer and a lot more. As we see the killer in the mask walking around the room; we also see him with a weapon which is a knife being dropped on the bed and then picked up. This can be seen as a slight twist because first we see him dropping the knife on the bed which gives audience a feeling that he will not use it. However then he picks the knife up and leaves the room which creates more tension for the audience making them aware that we wants to kill the blond girl. The non- diagetic heart beat music creates a tense atmosphere for the audience. Linking this with the scream towards the end, kept the audience guessing if the blond girl has been killed on not. We attracted the audience by making a twist at the end and left the audience on a cliff hanger. Once the audience see that she wakes up from a nightmare, it suggests that nothing bad happened and there is a relief. However the killer appears again and leaves the audience on a cliff hanger at the end of the production asking them selves how did he get there and was the blond girl killed. This makes them want to see the next bit of the video.

What have you learnt about technologies from the process of constructing this product?

I have learnt many things from this production. I have learnt how to use a camera, how to change the positions to create the shots needed and the amount of shots needed for a proper production. I used Logic pro to make original sound for the production, and learnt how to compose, merge, edit and create music. These technologies have helped me understand the film-making process and have given me new insights into the media world.


Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Looking back at the preliminary task, it looks like we have made a huge improvement seeing that our first production was only 30 seconds long and the final production was 2 minutes long. We used a lot more variety of shots and we created a longer script as well as the storyboard. I find now that I am more confident with Logic pro than I was in the preliminary and I think i am more confident and aware of shots for the genre. and sound for the genre.
I focused more on different types of shots, sounds and script writing to make the production seem professional and go with the genre.
I am glad that we had more footage, giving us more to edit and have a longer video than the preliminary. I have learnt to be more patient with the production and my fellow company members and I have become more confident with the production.

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